Nikolaus Alexander Dietrich, Global Annex CEO, consultancy of internationalization with offices at Madrid and Cologne and member of the Council of the Chamber Official of Commerce of Spain in Germany gave a very interesting presentation about Commercial Agents and the gateway into foreign markets, focusing the presentation on the German market, its characteristics, cultural elements, etc.

He spoke about what  German companies expected from Commercial Agents, playing concepts of sales, marketing, logistics, taxation, qualification, experience and communication. Nikolaus Dietrich speech showed his great experience in new business development and implementation of introduction strategies into markets, specially for Spanish companies in the German market.

The second part of the speech was held by Alin Willer, responsible of online media and the German search platform of Commercial Agents at CDH.

Alin spoke about CDH and the importance of the Commercial Agents in Germany and explained the different ways of searching them in Germany through the fairs, specialized magazines and their online platform.