Sebastián Álvarez, head of the Studies and Implementations Department of the Franco-Spanish Chamber, gave an Interesting speech.  It was divided into three parts: the French market, key sectors in France and Commercial Agents.

Sebastian explained how the French market is, giving us an overview of its features and explaining why it is very interesting to export to France.

He made a comparative chart between French economic indicators and macroeconomic data.

He also talked about key sectors such as the agro-food industry with its large food distribution chains and aeronautics, tourism, shipbuilding, banking and finance (Fintechs), ICT, R&D, etc.

Finally, he explained how to be at the French market focusing on the figure of the Commercial Agent in France. He explained how to find Commercial Agents in France, the agency agreement and above all the cultural elements to keep in mind when working at the French market.

This speech gave to the attendees some very interesting keys to deal with the French market