Paco Grau gave us an outstanding speech about all the features and characteristics that must have a good Commercial Agent.

The highlight of a Commercial Agent is the effective communication. The best seller is who knows communicate better

Self confidence is essential to build a good Commercial Agent profile. This confidence is acquired with a positive attitude feeded with positive thoughts.

Features such as resilience, assertiveness, proactivity, eloquence and persuasion are essential to being a good Commercial Agent.

As a conclusion he said that a good Commercial Agent must be a good communicator, endowed with qualities such as having hope, faith in his product, self-confidence, tenacity, resilience, positive attitude, ability to persuasion, good image, smile with naturalness, simplicity, kindness, sincerity, honesty, greatness of spirit, good communication and richness of vocabulary, empathy, active listening, great capacity for observation, basic psychological skills, mental agility, insight , adaptability to the environment and to the circumstances, learn to lose sometimes, snap criticisms, assertiveness, proactivity, greatness of look and always, always, sense of humor, it said that it is the ability to laugh at oneself